27th September 2012 - London


Seeing the bigger picture - a buyer perspective

Mark Cruise, Head of Print Management, BSkyB

BSkyB is committed to social responsibility and to playing its full part in developing the communities in which it operates. By focusing on long-term sustainability, the company aims to achieve lasting success and create value for shareholders. To achieve this goal, BSkyB seeks to develop and maintain long-term relationships with a strong and reliable cadre of high quality suppliers. Mark Cruise will set out how BSkyB works with its print and paper suppliers to ensure that it is able to source sustainable products and services that can also meet exacting performance requirements and tough price criteria.

Mark Cruise has been buying paper since moving to Independent News & Media in 2001, then to TPF Group and now at BSkyB. He has worked in the industry for the past twelve years buying print before arriving at BSkyB to head up their Print Management team. He has worked in multiple fi elds from commercial print through DM and POS and is keenly interested in the developments of Digital/Multi Channels. His most engaging project to date was to bring print in-house at BSkyB, doing the polar opposite of what the market was doing or advising.